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Capabilities
Full-service qualitative and quantitative research across Greater China and Asia-Pacific. Methodology follows the question, never the other way round.
Home / Capabilities
Full-service qualitative and quantitative research across Greater China and Asia-Pacific. Methodology follows the question, never the other way round.
Our approach
A simple ambition — to reach our clients' objectives and develop a clear strategy to achieve them. Research is creatively designed around your objectives, scientifically grounded, and interpreted with the human factor so findings become actionable strategy, not reams of data.
We believe in scientific methodology and the latest technology, but we are not driven by it — it is a tool for delivering quality work. We always apply the human factor in analysis so the meaning is clear to our clients.
Research solutions
Usage and attitude studies, market segmentation, and ethnographic research — understanding not just what consumers do, but why.
Advertising research, brand positioning and brand image evaluation across markets and languages.
New product and concept development research, packaging research and product testing.
Customer and employee satisfaction surveys, mystery shopping and opinion research.
Methodologies
Qualitative: focus group discussions & workshops · triad / friendship pairs · individual depth interviews · ethnography · pre-tasking (diaries, pre-placement, blogging)
Quantitative: location & street intercepts · hall & van tests · internet surveys · product placement · telephone interviewing · pre-recruited panels · mail surveys
Observational: mystery shopping · accompanied shop-along
How we run projects
Each project is handled by a project manager responsible for all stages — proposal, instruments, fieldwork, processing, analysis and recommendations.
For qualitative work we use the same moderator across all sessions so insight builds cumulatively across sessions and markets.
Field management runs from Hong Kong. Regional partners adhere to the same quality guidelines; we attend markets personally for briefing and debriefing.
Quality: member of ESOMAR, QRCA and MRS — we adhere to their professional codes
Partner with a director-led firm fluent in your language and your audience.
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