Local Insight, Strategic Clarity.
We turn complex market realities across Greater China and Asia-Pacific into confident business decisions for global organisations.
We turn complex market realities across Greater China and Asia-Pacific into confident business decisions for global organisations.
Our clients
Strategy firms that need on-the-ground execution partners in Asia.
Fortune 500 companies with existing and emerging footprints across Asia-Pacific.
Established Asian brands seeking deeper market insight.
Scale-ups validating product-market fit in new territories.
What we do
Usage and attitude studies, market segmentation, and ethnographic research.
Advertising research, brand positioning and brand image evaluation.
New product and concept development research, packaging research and product testing.
Customer and employee satisfaction surveys, mystery shopping and opinion research.
Methodologies: focus groups · depth interviews · ethnography · shop-alongs · internet surveys · street & hall tests · telephone interviewing · mystery shopping · panels
Experience
Thirty years of projects across consumer and professional categories in Greater China and Asia-Pacific.
Pick a category to see sub-categories, types and the brands we have worked on.
Open the full browser→The director
Director & Founder
David founded Strategic Focus in 1996 and still leads every engagement personally — moderation, analysis and debrief, in English, Cantonese and Mandarin.
What clients say
They have demonstrated themselves to be meticulous, well organized, and very professional in what they do, especially in the qualitative area. Moreover it is their insightful analysis of the research findings that make them stand out against their competition.”
Antony ChowVice President–Grand China, Euro RSCG Partnership
I have witnessed a high level of professionalism, marketing insight, technical proficiency and responsible attitude in qualitative research delivered by Strategic Focus. They are of an exemplary standard among the research firms I have worked with before.”
Benjamin NgChief Executive Officer, enterpriseAsia.com plc
David’s professional attitude and his integrity on his jobs. He is not only a good business partner but also a very loyal one. I believe I rely and trust his professional advice more.”
Judy KongDirector of Client Services, Dentsu Inc. Hong Kong
Partner with a director-led firm fluent in your language and your audience.
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